Fresh back from a conference in Scottsdale Arizona — bursting with pearls of wisdom pouring from the veins. Dare I say wisdom that can help you tremendously as an entrepreneur if you will only heed the advice?
So many entrepreneurs; both aspiring and active; walk past solid gold on their way to a chunk of fake silver. Please don’t be one of them.
Soak in these 3 nuggets of wisdom I learned from Internet Entrepreneur Jeff Walker and do something about it, will you?
#1: People Pay More for Art –
Dramatically demonstrated by comparing a dead house painter with Pablo Picasso. Yes — both painted — but do you dare compare the two? Of course not. Picasso created art with his painting skills. The house painter simply painted.
Picasso’s best stuff sells for over $100 million dollars. And the house painter’s best stuff? Dare I say it’s gone with the wind.
So how do you apply this to your business right now? Figure out how to go from house painting (craft) to Picasso (art). Take your offerings of products and services and make them art. Stop selling your stuff as craft.
#2: It’s All About Transformation –
Surely you’ve heard the difference between marketing features vs. benefits. For example — when you purchase a 30 day gym membership, you get the features of a Club Card for 24 hour access; 27 variations of spin and Zumba classes; a special water bottle with the club name on it; and access to the weight room.
Now the benefits of all this can be something like “your biceps and buttocks will become super firm; you’ll drop 75 pounds from around your thighs, belly and hips and you’ll be able to fit into those clothes you wore back in high school.”
And while this is good — want to know something better? Take the benefits to the next level by uncovering how your products and services will transform the lives of your customers. Using the same gym membership example above:
“Your life will be transformed with members of the opposite sex flocking to your side as you become the person you’ve always wanted to be. And in doing so — major film studios recognize your hidden beauty and talents while begging you to sign a $10 million dollar contract which makes you famous. You’ll feel no more pain from rejection and be loved forever by everyone — everywhere you go.”
Yes — sticky sweet. But you get the point.
#3: Masterminds Work –
Time and time again I have heard from so many successful entrepreneurs about their “defining” moment. Blasting from one level of success to a whole other level. Discovering their own “tipping point”.
When does this most often occur? Call it “masterminds” and “mentorship”.
If you are not already in some kind of mastermind group (a group of peers where you are NOT the smartest person in the room) or being coached or counseled by someone with grey hair and wisdom — look in the mirror and ask yourself why.
Jeff drives this home like a freight train. The number one reason for his successful progression from one level to the next is from coaching and masterminds. Period.
Trust me — it works.
Okay, that’s it. 3 valuable bits of wisdom to rock your entrepreneurial world. Go get ‘em tiger…
NOTE: If you don’t know me, I’m Eric. Husband, father & life-long entrepreneur…
If you’re an entrepreneur, let’s you and I connect right here.
Seriously. Here’s a killer formula:
Your Wisdom + My Wisdom = More Success
My email is: eric at mightywisemedia dot com.