Let me tell you a story about Joe.
You see — Joe (not his real name) used to be a fired-up and motivated entrepreneur. Huge dream to make it big in the world of business — he set out to build his empire from scratch. Yes — another startup.
But guess what? Joe is now toast. Dry toast with no jam.
And worse? It went from grand to gutter in less than 18 months.
In my role as mentor, coach and writer on Forbes for startup and struggling entrepreneurs — I actually meet many Joes. So many it’s almost impossible to count. And even though each one of them is not actually named Joe; they each share the common bond of disillusionment and despair.
So what happened to all these Joes — so motivated at the start in their quest to be the boss of their own profitable business?