I’m starting with the man in the mirror… I’m asking him to change his ways…
Michael Jackson probably didn’t have entrepreneurial brand strategies in mind when he was crooning this song. Still, the lyrics dive right into the heart of branding.
Yes–it all starts by looking in the mirror.
That’s why I sat down with expert brand strategist Justin Foster, author of Oatmeal vs. Bacon: How to Differentiate in a Generic World, to gain some insight. Justin shares what we entrepreneurs must focus on—and why.