Another leader, celebrity, or athlete makes a faux pas on social media.
Angry tweets. Drunken YouTube videos. Thoughtless Facebook posts.
The sad part? We can still look foolish as entrepreneurs even without stepping off the deep end of stupidity like the above. But how can we avoid this cluelessness on a day-to-day basis with our social media efforts?
Fear not, Guy Kawasaki to the rescue. (And yes–the man has almost ten million collective followers across his social media platforms, so we best listen.)
After chatting with him over email a few weeks ago, he shot me an advanced copy of his newest book.
Deep in the heart of The Art Of Social Media: Power Tips for Power Users (co-authored with Peg Fitzpatrick), he provides 12 things we should never do as entrepreneurs on social media: